Designed a seamless and intuitive digital ecosystem for Hyundai users—integrating car buying, servicing, EV charging, and connected features into one smart, GPS-enabled app. The goal was to simplify user journeys, reduce friction across services, and elevate the overall ownership experience through user-centric design and scalable UI systems.
Crafted to unify Hyundai’s diverse automotive services under a single digital ecosystem, this intuitive and powerful app enhances the customer experience by offering seamless access to car buying, servicing, BlueLink features, EV charging, and membership benefits. Designed with user-centric principles, it simplifies vehicle ownership and elevates engagement through real-time support and a personalized interface.
Project Understanding & Objective
We began by understanding the core purpose of the MyHyundai app: to unify various services—car buying, servicing, EV features, BlueLink, and more—into one seamless digital experience. The goal was to reduce fragmentation, create convenience, and support customer retention through a central ecosystem.
User Research
We conducted surveys and semi-structured interviews with both new and existing Hyundai customers to uncover expectations, frustrations, and behavior patterns when interacting with vehicle-related services.
Based on the insights, we defined 3 key user personas:
The New Buyer (tech-savvy, interested in seamless exploration and purchase)
The Busy Owner (needs quick service booking and reminders)
The Tech Explorer (uses BlueLink/EV features, values real-time control)
Competitive Analysis
Studied car brand apps like Honda Connect, Tata Motors, and Maruti Suzuki to evaluate how they structure their multi-service platforms. Identified gaps like:
Poor navigation
Overwhelming dashboards
Redundant logins
These insights guided us to simplify our app structure and bring real-time features up front.
User Flows & Journey Mapping
Created end-to-end user flows for:
Booking a car service
Searching for nearby EV chargers
Exploring new models and booking test drives
Accessing BlueLink features
Mapped emotional and functional user journeys to optimize each interaction for ease and satisfaction.
High-fidelity wireframes helped structure core screens quickly. This included:
Dashboard
Car Selection & Details
Service Scheduler
Membership Wallet
High-fidelity prototypes in Figma were tested on real users using clickable flows to simulate real-time interaction and receive feedback.
